The Love Has No Labels movement launched this PSA to dispel the racism increasingly endured by the API community throughout the pandemic.

The Fight Virus Bias campaign highlights the personal stories and resilience of Asian Americans. It launched in July, 2020, with a PSA directed by Emmy® and Peabody Award winning writer and producer Alan Yang. Ready State developed the campaign for digital, print, and outdoor media.

Following an escalating series of attacks on Asians across the country, Ready State developed a second wave of campaign assets to launch in March, 2021.